Jingjin grew up in the 80s in Beijing, China, where girls who stand out were not welcomed; her skin was too dark, her character too vivid, her voice too loud. Growing up buried in blames and finger pointing, she was unable to build her confidence from the childhood.
Until she decided at 16, to explore the other side of the world, Germany, where individuality is celebrated. It turned from an initial cultural shock to a self-discovery journey to assert herself in the Western culture. She studied Industrial Engineering where only 15% of women dared to touch and made a great corporate career in the male-dominated automotive industry. While she climbed up the corporate ladder, she realized how building confidence in the Western culture has positively impacted her to revamp her life from an “ugly duckling” to a bold leader who challenges status-quo. It became a deep desire and a calling to help other women to build innate confidence.
With the conviction of building a positive-impact business, she moved to Singapore to pursue INSEAD EMBA in 2018. After an 18-month journey, it was clear she did not want to build a business that scratches the surface of building confidence and finding strength for women; the market is saturated with career advice platforms and meditation workshops to teach women how to get what they want. Instead, she thought, if women are allowed to be comfortable with their sexuality, and build their confidence from within, then there is little need to practice power poses in presentation pitches or harness the power of attraction to tell the universe what you want.
Sexuality informs identity: when you are secure in your identity, that builds innate confidence, and confidence is what empowers women to ask for a salary raise, stop doubting yourself, pursue a male-dominated career and ultimately go out to change the world.
Business meets Curiosity and Courage: this is how Jingjin and Cassandra met during a global accelerator program Antler. With the common vision to normalize sexual wellness for every woman in daily life, ZaZaZu is born.